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Did you know that even multinational corporations face financial crunches regularly? The common notion held by budding entrepreneurs is something else - funding problems occur only due to the mismanagement of cash resources. Anyone can set up a business in Europe. Only a few among them flourish for a couple of years. The rest perishes due to lack of funds. Ever since the global economic depression had set in, even companies that deal with transactions raking up to millions everyday are busy trying to find newer investors - to make the ends meet. In the succeeding passages, I will summarize the importance of keeping your business funded from various genuine sources.

• Start with funding from family members and close relatives. It is safer to maintain a good cash flow into the business. Certain factors might question the integrity of the business, especially when you are searching for foreign investors. If you are able to convince them that you have ready and easy access to cash, you may find many potential investors very easily. No one likes to invest on a struggling business enterprise. Moreover, you can trust family members and relatives (perhaps you can add your bosom friends too).


• Learn from others, who have already conquered the market. Learning the business practices of your competitors will enable you to study the various feasible sources of funds for your company. It will also help you to rectify mistakes and devise newer strategies. Learning is an important keyword; never tend to replicate their business model because it will lead to failures. Burying yourself with books and journals is not going to help. You need to be adept with the existing business practices instead of learning tried and tested formulas.


• Talk, listen and convince. This is a pivotal step while discussing future prospects with a client (who is interested in investing funds on your business). Do not make it sound like you are desperate for newer investors. Maintain your equilibrium and conduct talks diplomatically. Make it is a point to display the advantages that are in store for them. If you are successful in listing out a number of advantages, the rest of the discussions will be a child play! Likewise, listen carefully to the terms and conditions, which the investor will be outlining. A few talk sessions with prospective investors should help you in realizing the tactics.


• Maintain a good business relationship with your existing financiers - and even consider hiring a corporate finance lawyer to do the talks on key moments for your business. Word will pass around and these existing financiers will help in securing additional funding for your business. It is basic human psychology. If A sees that B is prospering, A will be interested in knowing the investments of B. Likewise, make it a point to attend business gatherings. You can meet up interesting personalities and maybe someone who is genuinely interested in investing on your company.

Ironically, you will realize something else within months. Sourcing the funds for your business is easy. However, restricting the outpouring of cash is tough - but that is a tale for some other time!